Strategic Business Solutions

The Problem

Male Owner Of Coffee Shop Or Restaurant Turning Round Closed Sign On Door Of Failed Business

Over the past five decades, small business success rates have remained relatively unchanged, with many struggling to achieve long-term sustainability or become attractive acquisition targets. Statistics show:

  • 50% of small businesses fail within the first five years.
  • Less than 20% survive beyond ten years.

To address these challenges, SunRift Capital Partners is dedicated to helping small business owners implement strategies that enhance their success and salability. Small businesses often face unique obstacles such as limited resources, market competition, and operational inefficiencies. Our Growth Accelerator Program is a 3-step strategy designed to create healthy, wealthy, and saleable businesses through sustainable growth, increased profitability, and sale readiness.

Small Business Survival and Sale Statistics

1-Year
Survival Rates

0%

5-Year
Survival Rates

0%

10-Year
Survival Rates

0%

Only 20–30% of listed businesses sell successfully.

Are You "Limping Along" Without Realizing It?

Many small businesses are surviving—but not thriving. While they may seem profitable, significant risks often go unnoticed until it is too late.

  1. Stagnation Is not Stability
    Businesses that “get by” without growth risk declining value, missed opportunities, and becoming unsaleable.
  2. The Salability Reality
    Less than 20% of small businesses on the market ever sell. Buyers demand more than profitability—they seek scalable systems, financial clarity, and independence from the owner.
  3. False Security
    Owners often overestimate their business’s value based on current income, which does not always translate to market value.
Craft Marketing Ideas for Small Businesses. Smart Marketing Strategies for Handmade Businesses

SunRift Capital Partners 3 Step Solution for Building a Healthy, Wealthy and saleable Company.

Step1 Solution: Build a Healthy, Wealthy, and Saleable Company

  • Healthy: Streamlined systems, robust risk management, and innovative practices
  • Wealthy: Solid financial foundation with consistent cash flow and effective tax strategies
  • Saleable: Financial clarity, scalability, customer diversity, and owner independence

Step 2 Solution: Strategic Planning

Strategic planning aligns resources, drives growth, and mitigates risks. A clear roadmap ensures adaptability and sustainable growth.

Step 3 Solution: SunRift Capital Partners 3 Step Growth Accelerator

Step 1: Company Assessment and Reporting

  • Evaluate operations, identify strengths and weaknesses, and set measurable objectives.

Step 2: Action Plan Development and Implementation

The 9 Pillars of Business Excellence

  1. Finance: Strong fiscal management for sustainable profitability
  2. Marketing: Targeted strategies to drive awareness and sales
  3. People: Engaged, skilled workforce with positive culture
  4. Sales: Effective strategies to convert leads to loyal customers
  5. Leadership: Visionary leaders who inspire and guide teams
  6. Customer Satisfaction: Loyal customers and positive feedback
  7. Innovation & Technology: Unlocks new opportunities for growth
  8. Operations: Streamlined processes, reduced waste and consistent product delivery
  9. Strategy: Provides a roadmap for achieving organizational objectives

Step 3: Monitoring and Continuous Improvement

  • Track KPIs, gather feedback, and refine strategies quarterly.
  • Overall quarterly reviews are much more than just routine meetings; they are a strategic tool for fostering a culture of continuous improvement, accountability, and engagement by regularly assessing performance, aligning goals, and being adaptable. Organizations can navigate challenges effectively, seize opportunities and drive long-term success. Emphasizing the importance of these reviews can contribute significantly to building a resilient and high-performing organization.